In general, since the dawn of mobile devices and the increasing usability of them to browse the internet, it has been important for many years to update your site to be mobile friendly. According to the advertisement network InMobi, a whopping 60% of internet traffic comes from mobile devices now, and other research groups have estimated that the amount of shoppers using mobile devices rose to 35% in 2014. So if you don’t have a mobile friendly website, that’s a lot of users that cannot view your site, and a lot of potential clients or customers that you can say goodbye to!
Furthermore, having a mobile friendly website is very good for SEO for the same reason. Two aspects of a webpage that Google considers in it’s ranking evaluation is Bounce Rate and Click Back.So what are Bounce Rate and Click Back? Bounce rate is when a user doesn’t click through to another webpage on your website. The user will either leave the webpage by entering a new URL, or by clicking a link that will leave the site.